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Are TV Sponsors Getting Value For Their Money?
Let me tell you something about AFL sponsors: they aren’t getting their money’s worth. Whoa, whoa, whoa – don’t break out the hot oil just yet. Let me just tell you a quick story. A few months ago, I...
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When Players Prefer Sponsors’ Competitors.
An interesting thing happened a couple weeks ago. I was on Twitter, following the GWS Giant’s #AskAGiant hour with Shane Mumford. If you don’t know about this, it’s a Twitter chat where a player takes...
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